The Bangalore-based menswear brand has launched its presence in the Middle East via local marketplaces: Noon, Namshi and Amazon. The Bear House aims to expand and consolidate its physical retail and omnichannel presence in the high-potential, premium Middle Eastern market.
Bangalore, May 28th, 2025: The Bear House, a contemporary men’s apparel and accessories brand specialising in smart casuals, has announced its first global presence in the Gulf Cooperation Council (GCC) market.
Touted as the launchpad for the brand’s deeper international growth, the latest move targets an expansive physical retail and omnichannel presence in the region. The Middle East, with its high demand for premium men’s fashion and strong e-commerce infrastructure, offers a natural fit for The Bear House’s smart casual positioning.
The Bear House’s range of comfort-led silhouettes, timeless styles with regional adaptability, and hybrid wardrobe essentials are available on local GCC platforms like Noon, Namshi, and Amazon. These platforms were strategically chosen for their established trust, high traffic, and logistical maturity in the region, offering the fastest way for The Bear House to connect with a relevant, fashion-forward audience.
Speaking on the launch, Harsh Somaiya, Co-Founder of The Bear House, said, “This is our first major step towards becoming a global Indian brand. The Bear House fills in the ‘affordable luxury’ gap for the GCC consumer, who currently has only two choices — high-end luxury brands and value brands. The UAE, being the fashion and e-commerce hub of the GCC, offers a brand like ours developed infrastructure, a ready consumer base, and market accessibility, making it an ideal gateway for expansion into the wider Middle Eastern market and a natural extension of our current business in India. Smart casuals are becoming a staple for professionals in the GCC, aligning closely with our core offering.”
The Bear House has been on an expansion drive in India over the past couple of years, successfully foraying into physical retail with stores in Bangalore and Hyderabad, growing from an online-only presence. Earlier this year, The Bear House also garnered national attention by appearing on Shark Tank India Season 4 and securing a ₹3 crore investment from Shark Namita Thapar, Executive Director of Emcure Pharmaceuticals. It significantly accelerated its brand visibility and momentum for growth.
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About The Bear House
The Bear House is a contemporary men’s apparel and accessories brand redefining smart casuals with elevated essentials since 2017. Founded by Tanvi and Harsh Somaiya, the brand curates a range of shirts, t-shirts, denims, polos, blazers, accessories, and footwear, crafted for men who go everywhere and do everything.
Rooted in European style and minimalist aesthetics, The Bear House blends sophistication with comfort, creating uncluttered, effortless, and always relevant fashion. With a philosophy of elevated core, it champions timeless essentials over fleeting trends, forming a community of modern, style-conscious men.
Featured on Shark Tank, The Bear House is scaling rapidly, aiming to surpass ₹250 crore in net revenue with 80%+ YoY growth. The Bear House also recently raised ₹50 crore in a Series A funding round led by JM Financial India Growth Fund III, further accelerating its expansion and market leadership. Leading Myntra’s shirt category, its collections are available on its website, app, Tata Cliq, Nykaa, Amazon, Zepto, and in four retail stores, including two with Broadway, across Delhi, Bangalore and Hyderabad.