Mumbai, 23rd June 2025 – In a country where water carries faith, nourishes families, and powers industries, the question isn’t just how much water we have but how safe it truly is.
With this urgent reality in focus, ZeroB launches ‘Bharat Ka Paani’, a nationwide campaign that echoes one unwavering message: every part of India deserves access to pure, protected, and safe drinking water.
From the crowded streets of Mumbai to the silent hills of the Northeast, millions still struggle for a glass of clean water. With ‘Bharat Ka Paani’, not just offering technology, it is offering hope, dignity, and the right to health.
To bring the emotion of the campaign to life, ZeroB has also launched a heartwarming anthem, a soulful tribute to the bond between India and its water. Celebrating purity, unity, and the right to safe water for all.
At its core, this campaign is a mission of trust, built on decades-long legacy of protecting Indian homes from unsafe water. It showcases the brand’s tailored solutions—from advanced RO and UV systems, Alkaline & Hydrogen Water to community-level Suraksha Taps, designed to suit the unique water conditions of each region in India.
Mr. Yogesh Bajpai, Executive Vice President & Business Head – ZeroB (Home & Commercial Water Solutions), shared:
“Clean drinking water is not a privilege—it’s a right. With ‘Bharat Ka Paani’, we renews our promise to every Indian space—homes, schools, hospitals, factories—that no matter where you are, we will deliver water that is pure, protected, and safe. We’re not just providing products; we’re helping people live healthier, safer lives.”
Through this initiative, they aims to:
• Reach every part of India with customized water solutions, designed for the challenges of each region
• Safeguard every environment – domestic, commercial, and institutional—from unsafe water
• Raise awareness about local water issues that silently affect health and wellbeing
• Inspire trust by sharing real stories of impact and transformation across the country
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‘Bharat Ka Paani’ is more than a campaign. It’s a promise that no child should fall sick from the water they drink, no parent should worry if the water at home is safe, and no corner of India should be left behind.
Rolling out through digital platforms, regional campaigns, and community touchpoints, the message is clear: Water that unites India should never divide it by safety.
Because this isn’t just water. This is Bharat Ka Paani. And every drop must be pure & protected.
#ZeroB #BharatKaPaani #WaterForEveryIndian #BharatKaPaaniAnthem